Making Better Use of Your CRM
One thing I’ve noticed speaking to estate agents recently is how many agencies are sitting on really strong CRMs… but not actually getting the full value out of them.
You’ve already spent years building that database. Buyers, sellers, landlords, tenants, applicants, valuation leads, old enquiries. Thousands of people in some cases.
The strange thing is, most of those people probably aren’t seeing your properties anymore.
They’re on Facebook and Instagram every day seeing other agents’ listings instead, while your own stock only really gets visibility on the portals or maybe the odd social post when someone has time to upload it.
That’s exactly the gap Property AdVantage was built to solve.
The whole system works automatically in the background. When a property goes live on your website, it turns into proper Facebook and Instagram advertising without your team needing to manually create ads, upload properties or manage campaigns every day.
What agents tend to like most is that it keeps their brand consistently visible locally without adding more work onto already busy teams.
And when it’s connected to systems like Street, Apex27 or Reapit, it becomes even more powerful because it can dynamically build audiences from your CRM too. So your past database is continuously being brought back into your marketing instead of just sitting there untouched.
You can have a look at a case study here:
And if you want to see how Property AdVantage works overall, including pricing and integrations, everything is here:
https://advantagepropertyads.com
Happy to talk it through in more detail if you would like to set up a call.
Best
Paul
