Most estate agents can tell you exactly how much they spend on marketing every month.

But…

ask where their last few instructions actually came from, and many are not completely sure.

That’s one of the biggest blind spots in estate agency marketing right now.

The agents seeing the best growth are not always the ones spending the most money. They’re the ones paying attention to what is genuinely working and investing more into the channels that consistently bring in business.

And when agents start tracking properly, social media almost always plays a bigger role than expected.

It’s the homeowner who says, “I’ve been following your page for months.”

The landlord who watched your videos before finally getting in touch.

The referral that happened because someone shared one of your posts with a friend thinking about moving.

The challenge is that social media rarely works in a straight line. Unlike a portal lead, people often see your content multiple times before they ever message or call you. That’s why consistency matters so much.

The agents staying visible online week after week are building familiarity and trust long before a valuation appointment is booked.

The problem is that most agents simply don’t have the time to do it properly.

Between viewings, valuations, sales progression, admin, emails and calls, marketing often becomes something that gets pushed to the bottom of the list.

That’s exactly why we built SocialPal.

SocialPal is a fully managed Facebook and Instagram marketing service designed specifically for estate agents. We handle the strategy, content, advertising and optimisation so agents can stay consistently visible without needing to manage it all themselves.

Because in today’s market, staying visible is no longer optional.

It’s one of the biggest drivers of future instructions.

https://socialpal.info/booking-page

Get in touch, I’d love to chat!

Best, Paul